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Manage your reputation: how to plan public relations to build and protect the organisation's most powerful assetThe foremost guide to building and projecting the reputation that positions the organisation at the top of its sector, thus winning success and creating favourable relationships 2002 Kogan Page |
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All about public relations : How to build business success on good communications. - 2nd Ed.The bestselling text in the sector. Required reading across most universities and colleges teaching public relations and allied subjects. 1991 McGraw Hill |
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Managing your reputation: how to plan and run communications programmes that win friends and build success.1994 McGraw Hill This is the earlier version of the topselling book, Manage your reputation. Though the examples may be a little dated the principles detailed are sound. This can be bought direct from the author. Email your order to info@issuesmanagers.com |
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Public relations for marketing professionals.The is the only text that covers in full detail how public relations can support and massively enhance marketing. Indeed, the author quotes a number of examples of where public relations planning substantially strengthened the marketing offer through creating a unique product positin which captured news interest and won industry commendation and comment. 1998 Macmillan Press |
