Roger Haywood is a leading corporate strategic adviser, with a reputation in the analysis and management of issues.

Through his companies Issues Managers, Issues Analysis and others he chaired, such as Kestrel Communications and the Worldcom Public Relations Group, Haywood has advised some of the world's most significant and successful global organisations; these include Amnesty International, Compaq Computers, Electrolux, the European Union, General Electric and Wilkinson Sword. 

He led teams that developed and ran many of the most successful corporate development, marketing and reputation programmes the business has ever seen.  Though these were often seen as communications initiatives, they were much more... indeed, all were strategic and not just tactical and shaped policy not just communications implementation.  Such campaigns proved more powerful, distinctive and memorable, far more creative, cost-effective and, above all, top-performing programmes than the industry usually produces.

Haywood believes ........

• Public relations is much more than communications
  - it is what the organisation does and not just what it says.
• Effective public relations practitioners are not just the voice of the organisation
  - they are the eyes and ears, and even the conscience.
• Real public relations is about real values
  - spin has no place in the public relations function.
• A true measure of our effectiveness is the improvement in goodwill
  - favourable attitudes encourage positive actions.
• Responsibility for the truth lies with the company
  - companies win the reputations they deserve.
• The managers of the function are really the managers of reputation
  - reputation is a major factor in every corporate decision.

Issues Managers is a specialist consultancy, offering only hands-on senior advisers to organisations that want to hear what they need to hear ... not just what they want to hear.

We believe that good public relations is a strategic function that should help ensure corporate policies and major decisions win the maximum support of key publics

Every programme that we develop is built upon an understanding of issues facing the organisation, as this approach gives true competitive edge and market authority

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